Controversy over PayPerPost

The controversy over PayPerPost, which servers blog advertising, just continues to grow and grow. A lot of the established (read: well known) bloggers are very upset at PayPerPost for paying bloggers to write about products. One of the most outspoken critics seems to be Jason Calacanis; owner of weblogs inc. He writes that any advertiser using PayPerPost should be outed immediately. I find this guy pretty funny since he is the same one who is paying the top members of Digg.com $1000/month to come over and post stories to his beloved netscape.com. Wow.. talk about hypocrisy!