Everyone has a blog

It seems these days that every single company that launches has to have a blog. If you are a web company, it is a must that you have a blog to keep your readers updated on what is going on with your site. I am thinking about having one for my new site that I will be launching; but can I really maintain 2 blogs? Payperpost, the site that pays bloggers to write about stuff, has a blog also. You can check it out here: advertise on blogs